Good connecting. I'm Kenny.

I'm the founder of Emblem, a DTC Marketing Agency. We help DTC Brands grow through social media ads tied to the Profit and Loss.

I’ve had the privilege of leading & executing marketing campaigns that have generated over $150M in revenue for brand partners with net-positive impact. Check out case studies here.
‍
I write to chronicle my journey and learnings. This includes agency life, longevity, investing, marketing, psychology.

Cosmic Contrast: A Mental Model for When Things Suck Real Bad

For the days when you're 35 tabs deep and forgot why you opened them. On dealing with the day-to-day without losing the plot.

Life's but just a moment.

In this photo, there are 10,000 galaxies. In our own galaxy, the Milky Way, there areas low as 1 billion planets and as high as 8 trillion..

The Hurt Hater Needs to be Hugged, Helped, Heard

Introducing the Hurt Hater Heuristic.

The Key to 99 Year Old Longevity is Eating See's Candy Peanut Brittle?

I've been mentally collecting impressive feats like 99-Year-Old Wit, 87-Year-Old w/ Pull Ups & an 89-Year-Old Tim Ferris Podcast Interview.

The Heaven or Hell Heuristic

Courage or Cowardice?That's my Heaven or Hell Heuristic. Whenever I'm in a moment of difficulty, temptation, trials or tribulation, this is

How going on an entrepreneur reality show punched me in the face

I thought I’d be the last person on a reality show… yet here I am. Last year, I applied to be a part of “The Blox,” a reality competition...

Resourceful Creation: Advertisements that are a cut above the rest

Recently I was scrolling on the Instagram Feed and came across a naked man with his dick blurred out training with Peloton’s technology and

Strategy, Paid Media, Creative Post-Production

Increased MER by 15.5% YoY for DTC Division of 9 Figure Legacy Electronics Brand

TiVo

Strategy, Paid Media, Creative Production

2.21 YoY Growth for DTC Medical Supply Brand

MDF Instruments

Strategy, media buying, creative production, experiments, data analytics

4.67% YoY Growth for 7 Figure Apparel Brand

Quikflip Apparel

Strategy, Design, Paid Media, Creative, Email Marketing

7-Figure Marketing Launch in 2 Days for The32Principles.com

Gracie University

Strategy, Research, Copywriting, Design, Development

Web Design & Development for Israel Adesanya (Spec)

Israel Adesanya

Strategy, Positioning, Product Development, Design, Development, Copywriting

6-Figure Course Sales for Dominick Cruz

Dominick Cruz

Strategy, Design, Development, Copywriting

Web Design & Development for Michelle Waterson (Spec)

Michelle Waterson

Strategy, Paid Media, Creative, Email Marketing, Design, Development, Data Logic & Analytics

10,000 New Customers Acquired in 45 Days with The 32 Principles Mini-Masterclass: Principle Based-Learning

Gracie University

view all latest posts